April Flowers was established 25 years ago. The success can be contributed to a keen understanding of modern trends as well as old fashioned values. In 1998 April Flowers shop was opened in the village of Clapham 2 miles from Bedford as an obvious interface between staff and customers.

April Flowers have a continued training programme where young florists are nurtured and encouraged. As florists are individuals it is important that the correct blend of staff is maintained, each with their own specialities, to formulate the winning team. Weddings and Corporate event have ensured that April Flowers reputation is maintained throughout the Shire counties